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Jason Zulueta

President & CEO

Jason Zulueta is a visionary leader whose diverse career spans entertainment, law, and technology. A Honolulu native and former child actor seen on Hawaii 5-0 and The Brian Keith Show, Jason went on to earn a Physics degree from Midwestern State University before making major strides in complex litigation, media innovation, and tech development.

He has served as CTO for a leading tour and transportation company and helped develop production technologies used on major films like Jumanji and Jurassic World. Known for solving problems others deem impossible, Jason continues to drive forward-thinking solutions across industries as the founder of Pure N8ive.

Peter Johnson

Vice President & CFO

Peter Johnson is a multidisciplinary creative and strategic leader with over a decade of experience in film, television, and branded media. As Vice President and CFO of Pure N8ive, he combines artistic vision with financial oversight to help guide the company’s creative and business strategy.

Previously, Peter held a key role at Allegheny Design Group, a corporate furniture manufacturer, supplier, and consultant, where he led design initiatives that merged aesthetics with workplace functionality.

With a background in both storytelling and spatial design, Peter brings a rare blend of creative insight and operational expertise to every project.

About Pure N8ive Inc​

Rooted in Determination. Driven by Possibility.
Pure N8ive Inc is a dynamic holding company built to facilitate opportunities and maximize success across a growing network of ventures in media, technology, wellness, law, entertainment, and consumer goods. We don’t fear the word “impossible”—we embrace it.

Jason Zulueta & Peter Johnson – Co-Founders and Half-Brothers We were raised in the spirit of entrepreneurship and community leadership by our mother — a dynamic business pioneer who built bridges across race and gender lines to empower others.

Founded on the belief that dreams are blueprints, we combine old-fashioned hard work with modern innovation to build businesses that empower creators, elevate culture, and serve communities. Whether launching a new entertainment property, developing accessible tech, or bridging gaps in underrepresented industries, Pure N8ive is committed to turning vision into reality.

Our Mother’s Legacy

Founder of the Women’s and Minority Purchasing Council in Western Pennsylvania

• Honored as NAACP Black Businesswoman of the Year (despite not being Black) for her tireless work uplifting Black-owned businesses
• Launched numerous ventures supporting minority and women-owned businesses across multiple sectors
• Declined public accolades that misrepresented her identity — but accepted respect and responsibility as a force for equity and inclusion

How It Shaped Us

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• Grew up working in her companies: from scrubbing bathrooms to managing client rollouts
• Learned by doing — negotiating, budgeting, presenting
• Helped lead our first public tech presentation as teens, introducing free stadium Wi-Fi as a driver for midday foot traffic and working-class fan engagement

If you can dream it, you can build it. And we’re here to help make it happen.

 

“Turning Dreams Into Blueprints. Building the Impossible.”

who we are

PURE N8IVE INC

Our
Mission

To empower creators and build bold, purpose-driven ventures that drive innovation and cultural impact.

PURE N8IVE INC

Our
vision

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PURE N8IVE INC

To turn imagination into reality by redefining what’s possible across media, tech, and beyond.

Projects

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ZulueFit

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Fitness technology, fashion, and performance

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Didja Studios

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Media production, film, live events

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The Forgotten Treasure

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Movie + AR game franchise

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WonTon Lady

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Premium dim sum food brand

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Dolls of Comedy

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Touring entertainment featuring female comedians

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Funky Monkey Java

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Fundraising platform for progressive causes

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Democracy in Exile

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Civic education and advocacy hub

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DidjaRise Vertical Film Syndicate

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Short-form TikTok/IG/YouTube studio

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DidjaLaw

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Legal software for modern firms

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Dolls of
Comedy

is the bold, unapologetic sister to the iconic Kings of Comedy tour—except this time, the mic is in the manicured, middle-finger-ready hands of edgy, brilliant women who know how to own a stage and leave the crowd gasping for breath. Where Kings brought you Cedric, Steve, Bernie, and D.L., Dolls delivers a lineup of razor-sharp queens who blend beauty with bite, charm with chaos. These are not your safe, primetime sitcom comics. These are fierce, fearless women who’ve clawed their way through the boys’ club of stand-up and now headline their own tour with punchlines that hit like brass knuckles in heels. Think Queens of the Mic meets Pop Art Punk, wrapped in laughter and dipped in highlighter glam. Dolls of Comedy isn’t just a show—it’s a movement, a mic drop for the culture, and a long-overdue reminder that funny isn’t a boys’ club anymore. Witty, wild, and wickedly gorgeous—Dolls of Comedy is what happens when the girls finally grab the mic... and never give it back.

Democracy in
Exile

PURE N8IVE INC

Defending Democracy. Upholding the Constitution. Protecting the Rule of Law. At Democracy in Exile, we are a nonpartisan movement committed to protecting the democratic foundations of the United States. Rooted in the Constitution and guided by the principles of justice, transparency, and accountability, we oppose threats to civil liberties and the rule of law—regardless of origin. Now more than ever, citizens need accurate information. That’s why we’ve launched our Real-Time Election Map, a powerful new tool that tracks crucial elections across the country—federal, state, and local. From key Senate races to school board elections, our interactive platform helps you stay informed and engaged where it matters most.

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